![]() In the words of David Abrahams, Franchise Director of Anytime Fitness, Geoblink has helped him to “bring the whole project to life” and support the story with powerful data insights. This in-depth and instantaneous market research has been a unique selling point in favour of the franchise when it comes to getting franchisees onboard. The franchisor uses Geoblink to perform live demos in front of the franchisee when evaluating a new site. In turn, the franchisor shares this valuable information with franchisee investors and relies on Geoblink to easily find new locations that maintain those very characteristics.Īnytime Fitness offers a 360º support system to franchisee investors, and part of that support involves minimising opening times and choosing the right territories. Anytime Fitness looks for locations that meet their gyms’ success criteria, consisting of high density residential or working population territories of around 30,000 inhabitants with low unemployment rates. Using Geoblink, Anytime Fitness is able to instantly map out catchment areas that are 10-12 minutes walking distance from a potential customer’s home or just 5 minutes from work. Geoblink has helped the franchisor to obtain a much clearer image of the opportunities they can offer to new and existing franchisee partners by understanding how location affects the performance of their gyms in different areas. Geoblink’s Location Intelligence platform has allowed Anytime Fitness to tap into the power of data-driven market research, helping the franchisor to determine what drives consumer behaviour in the Spanish capital. They wanted to attract them and win their investment by using compelling data to help them find the best locations possible to open their Anytime Fitness centres. Anytime Fitness wanted to provide their franchisee counterparts with more than just the gym infrastructure and marketing materials to make their businesses profitable. The franchisees fall on the other side of the spectrum, and their investment in the project is crucial to the retail network’s growth. However, connecting with customers is only one part of Anytime Fitness’ dynamic expansion plans. Only then, could Anytime Fitness develop a successful customer loyalty strategy that truly resonated with the Spanish people, meeting their expectations in a geographically relevant way. ![]() To create that communal feeling amongst Anytime Fitness customers in Spain, the franchise first needed to take a step back and analyse the behaviour, cultural norms and habits of the Spanish population. These values are what keep customers coming back to the gym to achieve their fitness goals, where they have found a sense of community with fellow members and employees. The franchise’s marketing team spends a great deal of time developing digital content initiatives used to unite their customers around a series of shared values. One of the core principles that has contributed to Anytime Fitness’ success revolves around customer loyalty. ![]()
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